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"We have found there to be a significant learning curve on this front,” Chopp says. “Many of the people that have these types of properties are also not aware that there are services such as ours that can work with them and help them work it out."

Read here for more of PPM client Case Property Services’ interview today with GlobeSt Editor Toni Martin.

Posted 1 year ago.

Have you crossed over to social media press releases (SPRs) yet? Read up on these cool tools and find out whether they’re a fit for you (PitchEngine is our favorite so far).

Posted 1 year ago.

CLIENT WATCH: Case Property Services highlights very common — and costly — pitfalls facing borrowers today, and how to avoid them.

Posted 1 year ago.
How good are you at explaining what you do?

Have you ever gotten a blank stare when attempting to explain what you do for a living to family, friends or during networking events? If so and you have yet to tighten up your professional pitch, you may risk doing more harm than good — particularly when dealing with people outside your industry field. 

Thankfully Paratus Communications' Adam Vincenzini lays out a few thoughtful ways to effectively describe your job's roles and responsibilities, without getting caught out there on an awkward limb.

From Ragan’s PR Daily:

The example he used was how he explained his job to his father, a transportation planner. 

“My focus is the consumer (commuter). They have a bunch of different touch points (transport options) that all build to the same goal, getting them information they want and/or need (getting them from place to place). 

“I might consult on the layout of each individual digital touch point (transport option), but I’m not the guy who builds them. I don’t know how to code a website (build a car) well enough to do it meaningfully. 

“I’m responsible for knowing what all the pieces are supposed to do, knowing how people use them, and figuring out how to link them together in a way that helps people do what they want to do, and migrate between touch points. 

“Abandoning the metaphor, this includes social strategy, content strategy, CRM, site, mobile, LBM, applications, in-store, experiential, etc. Again, I’m not a master at executing all of these things—I’m just aware of what they all do, how they all work, and the role they play in creating an integrated experience. 

“So, digital strategy is transportation planning. This is my answer next time I have the ‘what does that mean?’ conversation.”

The moral of this story is that it’s always important to meet people where they are.   Industry jargon can often get lost in translation depending on the audience, so be sensitive to the fact that not everyone may speak the same colloquial tongue. After all, if you can’t comfortably explain your job to those you love or work with, how will you convince potential clients?
A good bit of advice: try describing what you do to someone much younger, perhaps your child, younger sibling, niece or nephew. Teenagers are by far a great barometer for determining whether your point has successfully landed. So if their eyes start glazing over, it may be time to fine tune your pitch!
"In her new role, Keys will work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality. From music to books, to film, to apps, Keys will lead the charge of enhancing entertainment consumption and distribution, through the power of BlackBerry 10."

"In Re-Branding Effort, Blackberry Names Alicia Keys Global Creative Director" January 30, 2013

Posted 1 year ago.